Winter 2023 Issue Deadline

Winter 2023 Issue

• Booking Deadline: October 20
• Artwork Deadline: October 27
• Street Date: Last week of November
• Lifespan: December, January, February

Spring 2023 Issue 

• Booking Deadline: January 19
• Artwork Deadline: January 26
•  Street Date: First week of March 
• Lifespan: March, April, May  

Summer 2023 Issue  

• Booking Deadline: April 22  
• Artwork Deadline: April 29  
• Street Date: First week of June 
• Lifespan: June, July and August 

Fall 2024 Issue

• Booking Deadline: July 19
• Artwork Deadline: July 26 
• Street Date: First week of September
• Lifespan: September, October, November

Free design is offered to all advertisers  for their ads if needed. Ad sizes are as follows:

- 1/6 page

- 1/4 page

- 1/3 page (block or horizontal orientation)

- 1/2 page (vertical or horizontal orientation)

- Full page

- Double page spread

- Back cover (inside covers are sold and not available)

- 25-65 year olds

- They own a home presently or will own a home within the next year

- Women & Men - skewed towards women (60%-40%)

- Higher than average disposable income

- Our readers are investing in their current households or looking to make a move

- Live in Saskatoon, Warman or Martensville

1) Niche

• We target homeowners who are actively making improvements to their homes. 
• Whether that is a renovation, changes in decor and furniture, planning to build a new home, landscaping projects, or improvements to the quality of life of those in the household. 
• If your business operates in the home sector you know your ad dollars will be spent in a targeted way - hitting homeowners who can use your service.
  

2) Strongest Distribution - 25,000 printed copies with a hybrid of delivery to:

• Homes through Canada Post
• Businesses throughout the city through Canada Post
• Rack displays at targeted points throughout Saskatoon (we love rack displays for the visibility they provide and for the fact that if someone picks up a HOME magazine they are going to read it as they made the choice to bring it into their home. 

3) Strongest Content

• In recognition of this point we have been awarded Magazine of the Year Saskatchewan at the Western Magazine Awards. A coveted title we are very proud of. Readers pay attention to our advertisers because we engage them with strong stories.

4) Digital Reach

• We have over 10,000 readers on our digital version each issue (a value add to the printed version of the magazine). Your ad as an advertiser links directly to your website within our digital version. So when you advertise with Saskatoon HOME magazine you get both print and digital reach.

5) Three Month Ad Lifespan

• Each issue of home is strategically planned to have distribution over a 3 month period for enhanced exposure.

6) Staying Power

• Our magazine is kept and referenced multiple times by readers as opposed to other mediums where your ad disappears.

7) Geographic Reach

• Penetrating Saskatoon, Warman and Martensville.

8) Sought After Readership

• Saskatoon HOME magazine has been published for over 13 years. Our readers are passionate about the magazine, and represent a potential client base that has the disposable income to spend on the products and services of our advertisers.

- 25,000 printed copies

• 50% of copies are distributed through Canada Post into home mailboxes and businesses throughout Saskatoon, Warman and Martensville. Neighbourhoods are targeted looking at income levels, high renovation areas, and physiographic information.
• 50% of copies are distributed through our high visibility targeted rack display network. Over 150 locations through Saskatoon, Warman and Martensville.

- This 50-50 strategy is called the push/pull method and is the most effective way to maximize visibility for our advertisers.

- Digital version

• Our online version of the magazine looks just like the printed version, with our advertisers ads linking directly to their website. The digital version allows for sharing and reading on a computer, tablet or phone. This platform has over 10,000 online readers each issue.

- No Ad Blocking or Reader Avoidance! Unlike online ad blockers, tv fast forwarding, radio channel flipping, magazine ads are part of the reader experience and add value to it.

- Rated the most informative medium: magazines influence purchase behaviour early in the decision-making process.

- Credible and lasting message: magazines are perceived to have a high level of credibility and are often held onto for reference.

- Actively engaged readers.

- Increase your sales: magazines sell! Research proves it time and time again.

At Saskatoon HOME magazine we do not run advertorials (paid for stories). 

Each of the stories in an issue are selected based on their story merit and balance to an issue to ensure that we write engaging stories, by skilled writers, to hold the attention and create a relationship with our reader. 

We are hitting a savvy audience of people who want to read stories told in a pure form, not a sales pitch. CONTENT IS KING. This makes our advertisers successful as ads are viewed as part of the experience and our magazine has credibility and trust established with the reader. 

Have an interesting story idea? Email us! info@saskatoon-home.ca with Story Idea in the subject line.

Contact Amanda Soulodre for advertising sizes and rates.

Call: 306-373-1833

Text: 306-717-066

Email: amanda@saskatoon-home.ca